About Me


Peter Apo is the President of the Peter Apo Company, LLC, a Hawai’i based firm that provides Hawaiian cultural planning services to corporations doing business in Hawaii.

The cultural planning includes working with developers to achieve a Hawaiian sense of place for resorts, hotels, retail centers, government complexes, and other institutions.  Planning also includes consulting on managing workforce development by incorporating Hawaiian values into the operating culture of these organizations to achieve higher levels of productivity, worker retention, and company loyalty.  The Peter Apo Company also provides Hawaiian cultural consulting for filmmakers, book publishers, and web designers. He is also called on frequently as a meeting facilitator. He is a certified mediator from the New York Institute of Mediation and Conflict Resolution.


Peter Apo has had a distinguished career in public service. In 1980 he was elected to the first board of trustees of the Office of Hawaiian Affairs from 1980-1982.  In 1982 he won election to the Hawai'i State House of Representatives where he served for 14 years.  In 1994 he became Director of Culture & Arts for the City & County of Honolulu. In 1996 he assumed the position of Special Assistant on Hawaiian Affairs to Governor Ben Cayetano.  In 1998 he returned to the City & County of Honolulu as Director of Waikiki Development.  In 2001 he retired from government service to start his own company.

Peter recently returned to the Office of Hawaiian Affairs being elected for a four year term, 2010-2015, as a Trustee for Oahu Island.


Peter has also has a stellar history of community service.  He served as the first chair of the Waianae Neighborhood Board.  He chaired the board of Directors of the Hui Wa’a Canoe Racing Association during its fledgling years.  He is a founding member of the Native Hawaiian Hospitality Association and served as its past chairman of the board. He has also chaired the board of directors for the Historic Hawai'i Foundation, the Pacific Islanders in Communications, and was a Regent of Chaminade University.  He further served on the board of the Hawai'i Visitors & Convention Bureau.  He was appointed Civilian Aide to the U.S. Secretary of the Army for Hawaii. Recently and served as chair the Hawai’i Tourism Authority Workforce Development Advisory Council. He continues serving the community on numerous boards and commissions.